Search Engine Work
View Search Engine Work examples.
Get noticed on the search engines
All our websites naturally perform well on the search engines, because we build them to international web standards that help search engines browse and assess your content. Our advanced search engine services allow us to go a step further, targeting specific keywords to bring in more enquiries and sales. If you are happy with your site's design and structure, but just want to perform better on the search engines, we can provide a number of services to help.
How search engine optimisation works
Your search engine ranking relies on two factors – how search engines value the general presence of your site, and your site’s specific relevance to keywords used by your visitors.
Presence is determined by the size of your site (in terms of pages and content), how many sites link to yours, and how often your site content is updated.
To improve relevance, you first need to determine the best keywords to target (i.e. the most popular and relevant to your customers), and then apply these terms within site content, search engine content (title, description and keywords), links to your pages (both internal and external), and the coding of your pages.
Free search engine review
We provide a free search engine review of your current website, which will also explain how to improve its presence and relevance, and a proposal of suitable services. If you then decide to use us, this review also acts as a benchmark to assess the results of our work.
Our report includes:
- A picture of your current Google presence
- Review of your search engine presence against relevant competitors
- Analysis of any current information you have, e.g. web statistics
- Your performance under keywords you specify
- Analysis of the ‘search engine friendliness’ of your website code
- Exactly what to do to improve your search engine ranking
To order your report, please contact us.
Website visitors
Before optimising your website, you need to know what your customers are looking for. Target keywords should be both specifically relevant to your business and used by a significant number of people on search engines. This means your search engine optimisation will bring in more of the right visitors, leading to more enquiries or sales.
We carry out detailed research to find the most popular, relevant keywords for your business, including a review of your current positions.
Search engine presence
These services will improve the general presence of your website so that search engines value it more highly, and your ranking across keywords should improve.
We provide submission to the major search engines and free web directories, as well as tailored research to find additional websites that are more relevant to your business. If we find websites that require payment for listing, we will provide a recommended list.
Additional tools for your website could include a new sitemap or improvements to your menu, which will help search engines to find all your pages. Topical content could include a database of news items or case studies, which not only make your website more attractive to search engines, but also encourage customers to visit the site more often.
It may be worth re-programming your site from scratch, which will make the site faster as well as more accessible to search engines, and ensure that all your pages are properly listed. Re-programming is cheaper than building a site from scratch because we can use your existing design and structure, and can also include extra tools like online content management tools.
Search engine relevance
These services apply your target keywords to site content and should increase your position under those specific searches.
Once we have carried out the keyword research above, we can write new search engine content for each of your pages. This will help reinforce the target keywords within your site, and improve your position in the search engines.
It may also be worth creating new pages to help target your keywords more effectively, such as category pages for products, or services pages that explain a key feature of what you do. We can work with you to determine what pages will work best, and apply search engine content.
Search engine review
All our search engine services include a ‘before and after’ picture to assess the effect of any work, and make recommendations for continued improvement.
