Email marketing
Our tailored email marketing service lets you promote your services and keep your customers informed with a fresh, dynamic and personalised email straight to their inbox.
Creating a tailored email
We will develop a new design that suits your existing branding and website, so your customers get a consistent and professional image of your company. Targeted emails to the right people will help you promote key products and services, encouraging visits to your website and helping to increase ongoing customer sales.
Sending your campaign
Your individual emails can include personalised content relevant to the recipient, to make them more likely to read your email and click your links. This can include not just a personalised greeting (such as Dear John), but specific references to other elements like their company, the services they buy or their location.
Links to your website pages allow recipients to follow through on a subject of interest, encourage more visits to your website and let customers spend more time learning about your products or services.
We also carry out a detailed test to make sure you email will pass spam filters and look right in the most popular email applications.
Managing your recipients
The best way to reach more interested people is to include a sign-up form on your website, which we can do simply and cheaply. Or you can give us bulk lists to import, including categorising the recipients so you can keep the emails as relevant as possible.
Our online system can include an automatic opt-in (to confirm recipients are legitimate), as well as unsubscribe links and bounce messages that automatically update your database.
Online reports
Most importantly, your email marketing service includes detailed, easily accessible information about your campaigns and recipients, giving you valuable information to improve future results. These include an overall campaign snapshot to show how many emails have been received, opened and bounced, as well as information on when emails have been opened and which links have been clicked. You can also see individual recipient activity, such as when a specific email was opened and which links that person clicked.
Get in touch
To find out more or get a quote, please contact us.
