Brochure Sites
Building a successful website
Our brochure sites are simple, effective websites that give potential customers a chance to discover more about your company, establish your credibility and encourage that all-important phone call. Our websites are built around your needs, so if you want to get more enquiries then we'll provide help at every stage - attracting the right visitors from search engines, providing an instant, strong image of your company, and making contact simple.
Re-developing your current website
Much of our new work involves improving existing websites. You may be dissatisfied with your current web designer, or looking to take your website to a new level. We can improve design, search engine optimisation and the functionality of your website, as well as implementing more advanced tools like online content management. Our bespoke software services provide tools like online databases and quote engines.
Getting website visitors
The first and arguably most important stage of a successful marketing website is bringing visitors to your site. While you may be carrying out offline promotion, our job is to optimise your site for search engines. This is not just about attracting visitors but the right kind of visitors, so our first priority is researching the most popular and relevant terms to describe your products or services.
Our sites are standards-based and accessible, which means search engines find it easy to navigate the site and list your content. We then integrate the target keywords we've discovered so that each page reinforces phrases and identifies itself as relevant to the search engines. Find out more about our search engine services.
Online branding
Once you have the right visitors on your site, you want to make sure they first know they are in the right place, and second believe that you can provide what they need. Strong design helps to establish credibility, but must serve a purpose. Web branding is about giving an instant impression of your values and the type of customers you want. This comes from design and content, both of which should make it easy for visitors to find the information they need.
The most important change we encounter in re-developing existing websites is a change in approach - not talking about your products and services from your perspective, but from the customer's point of view - how they can use it, the direct benefits they will experience, and why you can deliver them better than anyone else. We'll make sure your website achieves this.
Simple web design
A website should be functional - it has a purpose and needs to make it as easy as possible for site visitors to achieve this purpose. We build accessible websites, make navigation simple and obvious, and give visitors control over their own experience. The result is websites that do not require visitors to think - they know what they want, and they should be able to find their way instantly.
Visitors have certain expectations of how a site should look, and we follow international standards that determine how a site should work to provide the simplest experience. As much as you might want to show people a 10-second presentation about your values or the news of your customer service award, it's important to remember that visitors know what they want, and it's often as simple as finding a phone number. We work with you to determine your goals, think about what visitors actually want, and develop a website that achieves more for you by making it easier for them.
Integrated websites
Our most successful websites are those with the strongest client relationships, and with the most involvement after the initial stage has finished. One way we can help you to keep your website up to date and reflective of your business is with our unique content management tool.
Our simple, tailored system means you can access your live site and change your text and images online. This means your website is more integrated with your business and more able to provide an accurate reflection of what you do - this in turn means a better experience for site visitors, a stronger web brand and better results.
Ongoing support
Our job doesn't end when your new site is launched, and we will keep tracking your site's performance on search engines and its effectiveness in producing good enquiries. We have ongoing relationships with all our clients, and if you use our hosting we can be the single point of contact for issues with technical problems, site development and your general questions.
Around a quarter of our work comes from existing clients because we keep in touch, and we can develop your site as your business grows and your needs change.
Freedom of choice
The most common question our prospective clients ask (after cost) is, what happens if you disappear? While we don't plan on emigrating to Australia, it's important for you to know that your website isn't completely dependent on us. Our sites are standards-based and the content management tool is included in your site coding, which means most other web designers would be able to access and maintain our websites.
While we can provide hosting, we also work with third party hosting companies, and if we ever buy domain names we always put them in your name. All of which ensures that while we hope you will stay with us (and we haven't lost a client yet), should you choose to move away it will be as hassle-free as possible.
